Every company has an internal marketing team to promote their production services. Every brand has a life stage, where there in how their internal marketing team is unable to manage the growth of the brand. They look for external professional Marketing Services like Creative Design Agencies and Branding Agencies for their brand. Generally, Brands get confused between creative agency and Branding agency. While opting for right service provider brands get confused between Creative Agency and Branding Agency. So here is everything that anyone need to know about these two agencies to come out of this dilemma.

What do creative Agencies do?

A creative agency chandigarh is a term for an agency that offers variety of services that fall under the
umbrella of marketing and Advertising. Basically, if you need any type of Creative strategy, work or
promotion they can help you get it done.

As the name suggests, creative design agencies are all about creativity in communication.
We can say posters, advertising, pamphlets, all these are forms of Advertising. These are the
medium via marketing Agencies communicate with the customers. This way they will communicate
about your brand with creativity. They are the expert in communication. Communication is the most
effective way to reach out to the target audience and create an impression in their mind.

A creative agency doesn’t just a designing agency it can actually be one of many combinations
depending upon what the client offers. A creative agency can be any of many things and all of them
have graphic designers inside their structure while others are hired out.

The way each creative agency is defined relies greatly on what they offers their clients. In some
cases, Graphic Design is the main aspect of their services and in others it is an added service.

Advantages of Creative Agency

Whatever industry you may be in, Marketing plays a very crystal role in growing your business.
They will be responsible for everything that your audience will see and know. They will be your eyes and ears for every trend, every campaign, every event literally everything! Focusing only on production &
not marketing is like going into war without a weapon.

Today hiring an in-house team for marketing and Advertising may get very expensive and the
best alternative to that is outsourcing a creative agency to do the work.

Web designing and development, graphic designing, social media management, app development is
just some of the highly in demand work that creates this profile. Now we are in a world where
everything is digital. The demand for creative Agencies is highly increased. Take a look into why you
should consider doing the same.

1. They are cost efficient
   Of-course hiring creative Agencies is about cost cutting.
   Apart from this one of the best things about hiring a creative agency is you get to use top of the LINE Tools without having to buy them for yourself. They buy their own software and their own tools which they need and you get the privilege to use them for your company.
   
   You get high quality result every time without spending the entire of your budget.
   
2. Time saving
   Creative agencies save your time spent in planning & creating advertisements. Hence companies get faster output. At this stage, business gets more attention. So overall process becomes quicker & easier.
   
3. Gives fresh unbiased perspective
   Most of the time creative Agencies have many services you can choose from and there you have the opportunity to explore possibilities for your business.
   
4. Room for growth
   Most of the time creative Agencies have many services you can choose from them. There you have
   the opportunity to expect possibilities for your business. For example, creative Agencies are helping you to do Marketing so you can focus on your product rather than focusing on two companies those are production as well as marketing. So here it’s easier for you since you will be monitoring only one agency rather than two to get you an all in one package.

5. You get to focus on your goal
   Once you have got all those basics covered by Creative agency now you have all the time to focus on the business itself. You need not worry about anymore since you have a team working on every detail.
   
   Your only job now is to handle the end results of what they are doing for you- the sale itself!
   Operations plus it freezes up your schedule for a quick me time.
   
   Partnering with a creative agency will ultimately get the job done professionally without
   Breaking the bank. Your business will try and your work pattern will become smoother. On top of all that you also get free advertisement from the agency itself. Their network will become your network as well.

Disadvantages of hiring a Creative Agency

1. When creative agency is unable to understand the brand value clearly then there are chances
   that it will take the brand in a different direction.
   
2. Creative design agencies deal with multiple brands at any given time so sometimes smaller
   brands can feel to lose out.
   
3. If the brand and the creative agency are not on the same page when it comes to
   communication objectives then it may call serious problems for the brand.
   
4. Generally, the brand that generate most revenues get preferential treatment from creative
   Agencies and smaller brands generally loose out.
   
5. Every company needs effective, precise and different ways of communication. So if the creative
   agency is having ‘one size for all’ approach than it becomes difficult for many brands to help
   grow.

Branding Agency

Branding agency Chandigarh is a form that is specialized in creating and launching brands and rebranding. The role of branding agency is to create, plan, measure and manage branding Strategies for client including support in advertising and other forms of promotion. These are specialist in building brands. Brand communication is just one aspect of brand building. It focuses on 4 p’s of Marketing Mix
which product, price, place and promotion mix. They focus on brand identity, branding services and
brand’s Unique Selling Proposition (USP), competitor analysis and benchmarking, Consumer research,
digital marketing strategy, digital branding agency etc.

A Branding Agency is focused on creating and shopping a brand identity and Advertising Agency
on the other hand is responsible for promoting that brand and getting customers to notice it.
The concept of branding an identity is to create a look and immediately identifiable and
recognisable in the Marketplace. Good branding can increase the value of the product and the company
itself. a company’s identity in the marketplace and easily make or break Profitability as a whole.

Advantages of branding agencies

1. Awareness
   If the company works more on the branding and identity then it creates more awareness.
   
2. Consistency in the Marketplace
   More the customer sees product in the market, the chances of purchasing it increases. If the brand
   and identity are truly kept consistent the customer is more likely to feel that the quality is consistent and becomes a loyal follower of the brand.
   
   For that purpose, the product must maintain the consistency then reflect the image as well.
   E. g. Every Clinic Plus ad shows that the shampoo promotes hair growth. Every ad of head &
   shoulders shampoo focuses only on dandruff removal.
   
3. Customer Loyalty
   Well executed planning helps to create customer loyalty & force consumer mind to buy particular product. When the product is associated with the lifestyle, it gives consumer purchasing & coming back to repurchase. E.g. Iphone

Disadvantages of branding

1. Generic Term
   This is a biggest problem that the brand faces that their product is compared with the local
   products. It’s like the product is compared equally or treated equally like a cheap product.
   For example, in many parts of India, people request a coke when they go to a restaurant not
   necessarily meaning of Coca-Cola product but any soda. Same thing happens with Colgate, Dalda, harpic & many more. The goal of branding is to become the standard not to become a generic term of a line of products.
   
2. Negative attributes
   If any single product or service found in a negative event then it affects the goodwill of the whole
   Brand. For example, we all are familiar with the Maggi case; how it turned into a huge downfall for
   Nestle.Cristiano Ronaldo‘s action of moving two Coca-Cola bottles had a negative impact on the brand. The CR7’saction had a real-world impact as Coca-Cola’s stock prices dropped 1.6% as they went from being worth USD 242 billion to USD 238 billion, which is a loss of USD 4 billion.
   
3. Pigeon holes
   Sometimes a strong brand identity can be a difficult problem for the company when they are going
   to switch to cope up with market condition.

Which is better for your brand- a creative agency or branding agency?

Brand building is much more than designing of communication so no matter what your business
is. No matter your company is on which life stage, it is better to understand the objective of hiring an
external Agency first. Once a brand has clarity on its need, it is very easy to decide what it needs a
creative agency or branding agency in India.